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MASTER THE TRACK. CONQUER THE DUNE. BECOME A LEGEND.

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The World’s First Dual Terrain, 24 Hour Racing Revolution

Track & Dune is the first event of its kind. A dual terrain, dual vehicle, 24 hour endurance challenge that brings together speed, stamina and spectacle across two extreme environments. Half of the race unfolds on precision tarmac. The other half pushes deep into the desert. From day to night, and from asphalt to sand, drivers face fatigue, terrain and the limits of their own endurance.

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Created for teams, camaraderie and controlled adrenaline, Track & Dune sets a new benchmark for endurance events. It is immersive, demanding and designed with both excitement and safety in mind.

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Key Features:

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  • The world’s first dual vehicle, dual terrain endurance challenge with day and night racing

  • Hosted in the striking desert and coastal landscapes of Qatar

  • One hundred cars and one hundred teams supported by six hundred drivers

  • Twelve hours of tarmac racing and twelve hours of off road endurance driving

  • Inclusive competition with both women and men participating

  • Attracts international teams, public figures and well known personalities

  • Safety focused approach that encourages respect, teamwork and enjoyable competition

  • Supports a charitable cause through the event

  • Engaging penalty system supported by light hearted activities for spectators and teams

  • Designed for global broadcasting and international livestream audiences

  • Strong potential for future Guinness World Records recognition

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The Vehicles

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On Road Performance Cars

  1. All racers use the same cars

  2. Two types of vehicles are used: on road and off road

  3. Sponsorship opportunities available for both vehicle types

  4. LED feature lighting on cars for night racing spectacle

  5. Cars fitted with full race safety equipment including roll cage, air conditioning and required fittings

Off Road Safety & Control

  1. Power reduction of thirty percent on all race vehicles for safety

  2. Drivers provided with approved race suits, helmets, gloves, socks and shoes

  3. Full communication systems linking cars, pits and race control

  4. Video cameras installed in key vehicles for broadcasting

  5. All vehicles must use the official tyres supplied for fairness and safety

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The Track

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Track Overview

  1. Two purpose built courses: a tarmac racing circuit and a dune desert course

  2. Each course is three kilometres in length

  3. Endurance format where total laps and total distance determine the winners

Support and Operations

  1. Central event garage for team maintenance and vehicle servicing

  2. Dedicated and qualified mechanics available throughout the event

Competition Rules

  1. Penalties and poor driving reduce the team’s total lap count

  2. Night racing supported by a fully lit course

  3. Continuous marshals and oversight for safety and fairness

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The Team

Sohn Herbert

Founder and Executive Director, Group A rally driver with 40 years of experience across rally, desert, and circuit racing. Organised and delivered the largest 24-hour racing event in Australian history.

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Zohair Ammar

Esteemed sports executive, FIFA instructor, Vodafone Egypt sponsorship advisor, and former Egyptian Volleyball head coach

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Greg Close

Director of Operations for Australia’s largest 24-hour racing event. Chief Judge for multiple national racing events.Operations Manager for Branding by Air.

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Jeff Bloch

Car designer and builder.Off-road and Trackmac motorcycle and race-car competitor with multiple wins.Operations Manager for the biggest car race in the world.

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Matt Oliver

Winner of Tarmac Cricut Racing. Winner of Hill Climb Car Racing. Owns the largest events production company in New Zealand

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MEDIA AND PUBLICITY

Major Global Exposure Opportunities
Event Reach and Promotion
  • Promote Qatar to a global audience through tourism messages integrated into the international broadcast

  • Local and international sponsorship opportunities across all media and event platforms

  • Partnership with an endorsed charity to strengthen community impact

Audience and Engagement
  • Invitations to major car enthusiast communities worldwide to encourage international team participation
  • Celebrity and public figure involvement linked to sponsors or event partners
Broadcast and Media Coverage
  • Global live streaming and televised coverage fully operated and controlled by Track and Dune
  • Extensive international media attention with strong potential for Guinness World Records recognition
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